We won a competitive pitch with Chivas Brothers to create a sustainability strategy and communications platform for Aberlour, one of their leading whisky brands.

The insight was simple: the area around Aberlour is facing drought. For a whisky this dependent on water, that's not something the brand can ignore.

My creative platform and messaging centred on longevity — showing how Aberlour is setting new standards for respecting and restoring Scotland's natural resources. I wrote all the manifesto, developed the approach for the sustainability goals narrative and communications.